2 More Ad-Tech Players Have Blacklisted Breitbart
Performance Marketing
Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on [...]
Yahoo Now Powers Mocean Mobile Market
Performance Marketing
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will [...]
Handing Over the Keys to Keyword Targeting
Performance Marketing
Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content [...]
From Desktop to Mobile, Ad Tech Needs All New Tools
Performance Marketing
Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring [...]
AppNexus Touts its Growing Mobile Clout
Performance Marketing
AppNexus wants to own mobile. But maybe it's better first to ask: is mobile display advertising worth owning?
These Home Sites Have Few Users but Offer Millions of Ads
Performance Marketing
There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture [...]