Tech Brand’s First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone
Creativity
Can something as dry as smartphone-controlled appliances ever come across as romantic? Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to [...]
It’s a Gas: Caloric Returns to Heat Up Appliance Segment
Brand Marketing
In the 1950s, the stylish homemaker’s best friend in the kitchen was her Caloric stove, whose many boasts included built-in clocks, electronic burner ignition and, best of all, a choice [...]
Electrolux spot not lacking in crazy imagery
Creativity
Swedish shop Lowe Brindfors crams lots of activity and imagery into this 60-second spot for Electrolux appliances. We've got, among other things, animated rainstorms and tidal waves, a locomotive traversing [...]
Dyson perfects art of teaser for new product
Creativity
Never underestimate the power of a good, simple teaser. Dyson, maker of bagless vacuum cleaners and nifty hand dryers, ignited a ton of online buzz Monday, ahead of a product [...]