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A Map or a Matrix? Identity Management Is More Complex By the Day

Performance Marketing

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

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WWTT? Yeti+ Launches for Earth Day, Offers Unique ‘Streaming’ Content

Performance Marketing

This past Wednesday was the 50th anniversary of Earth Day. Despite dealing with a pandemic and quarantines, a number of brands put out campaigns to celebrate the environment, including Yeti's [...]

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Think Apple News is Going to Save Your Traffic? Think Again.

Media

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a [...]

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Facebook Data Changes Create Sales Opportunities for Publishers

Media

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and [...]

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When ‘Customer Service’ Makes Things Worse

Performance Marketing

When a customer has to contact customer service, you've already messed up. When that customer service is lacking, lazy or downright stupid, it might as well be an ad for [...]