How Publishers Are Filling the Newsstand Void
Nature and publishers abhor a vacuum because vacuums suck. The steady drip-drip-drip decline in the traditional newsstand system and the meteoric fall of Apple’s Newsstand project have created a vacuum [...]
With Newsstand, Apple Finally Does Publishers a Favor
Performance Marketing
Thanks to Apple's Newsstand, sales of magazines' tablet editions have been soaring. Now comes the real test: Can publishers turn those editions into viable ad vehicles?
Location, Location, Location: The Success of Apple Newsstand
My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously.
Apple’s Newsstand Boosting Mag Sales, but Will It Last?
Performance Marketing
Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of [...]