At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential treasure trove of music-related and mobile data should hold off on celebrating.
Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer
Google has purchased Israeli mapping startup Waze to the tune of $1.03 billion, in a strategic move to maintain its lead in mapping, one of the most vital smartphone features.
For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a ways away.
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence that endpoint.