Everything Marketers Need to Know About Apple Music and New Mobile Software
Performance Marketing
At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential [...]
Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Performance Marketing
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]
Waze Maps Out Native Ad Platform
Performance Marketing
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence [...]
A Waze Ahead of Apple in Map Race
Performance Marketing
Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month.