Apple Maps

Everything Marketers Need to Know About Apple Music and New Mobile Software

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential treasure trove of music-related and mobile data should hold off on celebrating.

Citymaps Revamps Mobile App, Nabs Big Brands

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer

Google Buys Waze for More Than $1 Billion

Google has purchased Israeli mapping startup Waze to the tune of $1.03 billion, in a strategic move to maintain its lead in mapping, one of the most vital smartphone features.

Waze Map App Loses Potential Suitors

For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a ways away.

Facebook Could Map Out Local Search, Ads With Waze Deal

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.

Apple’s Passbook Problem

The idea is a good one.

Waze Maps Out Native Ad Platform

Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence that endpoint.

A Waze Ahead of Apple in Map Race

Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month.