Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds
Performance Marketing
Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community [...]
Apple Cracks $100 on NASDAQ
Performance Marketing
Whatever the iPhone 6 (set for release on or around Sept. 9) will mean for Apple’s bottom line, the Cupertino, Calif.-based tech giant is already feeling some love—from Wall Street. [...]
Bomb Gaza and 6 Other Mobile Games Banned by App Stores
Performance Marketing
The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something [...]
4 Ways Marketers Will Benefit From the New iPhone
Performance Marketing
Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week.
One of the World’s Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones
Creativity
Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with [...]