apple iphone

The Backlash on Twitter Over Apple’s New iPhones Is Predictable, and It May Not Matter

Right after Apple's annual event ended today in San Francisco, "6S Plus" immediately began trending on Twitter nationally.

Cookie Monster Is Even More Impatient in This Great Bonus Footage From the Apple Ad

Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone 6S spot, which features, you guessed it, behind-the-scenes footage.  Somehow the BTS spot is even more delightful than you'd assume.

Apple Unveils 4-Inch iPhone SE and a More Powerful iPad Pro

Apple is downsizing the iPhone and upgrading the iPad, possibly signaling the end of the short-lived "phablet" era.

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and examples of successful out-of-home digital video stories, instead they got a 10,000-foot POV from one of the industry's great thinkers.

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

This Week’s Must-Haves: a Levitating Light That Uses Magnets to Make Magic

This week, the Adweek staff is highlighting tech accessories and household goods including a hygienic humidifier, smart headphones and a palm-size projector. Take a look!

This Week’s Must-Haves: Super-Luxe Emoji Necklace and a Wearable That Controls Stress

This week, the Adweek staff is highlighting fashion and tech accessories including luxe headphones, an emoji necklace and a body tracker to help you relax. Take a look: 

Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to 

How Shinola Went From Shoe Polish to the Coolest Brand in America

You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21.

Here Are This Year’s Digital Hot List Winners