Apple iPad Air

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media

Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms in the past.

34 Places Where You Can Start Using Your iPhone to Buy Stuff

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

One of the World’s Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones

Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a slick short film shot entirely on the iPhones and edited on iPad Airs that come standard in the backseat of the $300,000 Bentley Mulsanne. The goal was, of course, not to celebrate affordable efficiency. Instead, the creators were hoping to convey the auto's connectivity features, which include a WiFi hotspot and the "twin electrically deployed picnic tables with concealed iPad holders." The brand obviously risks looking like an old codger waving around a popular kid's toy, and many 99 percenters will likely see the clip's dialogue between design execs as elitest windbaggery that conveys little actual information. But the video definitely seems to be striking a chord for quite a few of the brand's passionate fans. It's been viewed more than 700,000 times on YouTube, where users have given it nearly 3,500 thumbs up compared to just 199 thumbs down. To see how the video was cut together, watch the making-of footage that begins around the 3:15 mark. UPDATE: We've gotten a hold of the short film's creator and director, Austin Reza of Reza & Co., who sent us quite a few more details. Check out his description of the shoot after the clip:

These Intimate, Globe-Spanning iPad Ads are Apple’s Best in a Long While

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe.

Adweek’s Top 5 Commercials of the Week

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank. Which was the best? Vote below. And if your favorite isn't here, tell us in the comments.

Is Apple Set to Take On TV?

Tim Cook hinted today that Apple is well-positioned to take over the TV.

Ad of the Day: Walter White Will Make You Want to Buy an iPad Air

It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the H and got shipped off to rehab. (But hopefully with fewer cold sweats).

Apple Takes Shots at Microsoft With iPad Air, Software

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today.

Every Apple Competitor Bought Twitter Ads for iPad Reveal

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news.