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Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media

Performance Marketing

Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms [...]


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Is Apple Set to Take On TV?

Performance Marketing

Tim Cook hinted today that Apple is well-positioned to take over the TV.

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Ad of the Day: Walter White Will Make You Want to Buy an iPad Air

Brand Marketing

It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the [...]

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Apple Takes Shots at Microsoft With iPad Air, Software

Performance Marketing

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today.

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Every Apple Competitor Bought Twitter Ads for iPad Reveal

Performance Marketing

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news.