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Under Armour’s New HealthBox Fitness Tool Combines a Scale, App and Wearables

Performance Marketing

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables [...]


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Wrangler Busts Out Its Cringeworthy Evil Twin, Wrongler, in These Bizarre Ads

Creativity

This week's honors for goofiest mangling of one's own brand name goes to Wrangler, which is launching a social and out-of-home campaign in Europe contrasting "Wrangler" and "Wrongler" ways of [...]

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New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Brand Marketing

New Era is going young to promote its next wave of sideline caps for the National Football League.

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Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Creativity

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it [...]

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Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas’ New Sneakers

Creativity

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's [...]

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How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements

Brand Marketing

Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe [...]