Apparel

How Far Should Guys Unbutton Their Shirts? This Helpful Ad Shows You, On a Wolf Scale

Wolves are everywhere in manly man advertising like the Old Spice campaign. But there is such a thing as too much wolf, apparel company Johnnie-O claims in a new commercial from ad agency Ignited.

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about how they use their mobile devices through the purchase process.

This Global Brand Marketer’s Winning Intensity Has Helped Multiply Under Armour’s Success

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team.

After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.

Wrangler Busts Out Its Cringeworthy Evil Twin, Wrongler, in These Bizarre Ads

This week's honors for goofiest mangling of one's own brand name goes to Wrangler, which is launching a social and out-of-home campaign in Europe contrasting "Wrangler" and "Wrongler" ways of living.

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

New Era is going young to promote its next wave of sideline caps for the National Football League.

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it less ambiguous. Well, you can't accuse them of aiming their sights too low, that's for sure.

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas’ New Sneakers

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative 100 this week in part because of his fashion design savvy, just announced a new extension of his Superstar line of Adidas shoes. It's called Supershell, and features designs from four disparate creators: Architect Zaha Hadid, an internationally recognized designer once selected by Time as one of the most influential people in the world. Her work includes China's Guangzhou Opera House, the London Aquatics Centre for the 2012 Olympic Games, and the Rosenthal Center for Contemporary Art in Cincinnati.  Japanese contemporary artist Mr., who brings an anime-inspired style to a wide range of artistic media and is, says Williams, "a master of depicting innocence." Photographer Cass Bird, who shoots fashion for a variety of major publications and has directed several branded videos for J.Crew, Wrangler and others. New York contemporary artist Todd James, whose career began with graffiti and grew into frequent gallery exhibitions and high-profile collaborations. The shoes aren't available for sale yet, but there's a placeholder page on Adidas' site, and you can get a sneak peek in the photos and videos below. Agency: Johannes Leonardo.

How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements

Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe Flacco of the Baltimore Ravens all have something else in common. They wear shirts from the 3-year-old brand Mizzen + Main.

As Journalists Prepare to Swarm Iowa, This Shop Has Created the Perfect Shirts for Them

Every four years, the journalistic equivalent of the Eye of Sauron sets its gaze upon Iowa.