Alt Image Text

Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation

AdFreak

The chocolate ganache-coated chocolate sponge sneakers will be sold via Deliveroo.


Alt Image Text

Despite Backlash, Calvin Klein Keeps Its Racy New Ads Online

Brand Marketing

Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on [...]

Alt Image Text

High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Brand Marketing

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing [...]

Alt Image Text

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

Performance Marketing

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or [...]

Alt Image Text

This Week’s Must-Haves: a Hoverboard That Actually Hovers

Brand Marketing

This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look! 

Alt Image Text

There’s a Story Behind Christopher Walken’s Fancy Sock in the Kia Commercial

Brand Marketing

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either.