Almost Extinct, Flappy Bird Priced on eBay for Thousands
Performance Marketing
How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer [...]
SoundCloud’s New Brand Program Could Help Marketers Crack Facebook’s Music Feed
Performance Marketing
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of [...]
Mobile Isn’t Just About Marketing
Performance Marketing
When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to [...]
Discovery Girls App Shows Challenge and Promise of Subscription Model
“I think it’s important that every format, every device we put it on is unique to that device,” said Catherine Lee, publisher of Discovery Girls magazine and its companion apps. [...]
4 Methods of Maximizing and Monetizing Mobile Marketing Efforts
Performance Marketing
A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be [...]
Mobile App Into New York
Performance Marketing
BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New [...]