A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral
Performance Marketing
Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a [...]
Next Issue Media Hires a Creative Agency
Brand Marketing
Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts.
McDonald’s Overhauls Packaging for World Cup Digital Push
Performance Marketing
McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly, [...]
How 4 Brands Embraced Tumblr’s New Mobile Design
Performance Marketing
Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and [...]
Coca-Cola Serves World Cup Trivia on QuizUp
Performance Marketing
Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising [...]
Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word
Performance Marketing
Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned.