Instagram Unleashes a Fully Operational Ad Business
Performance Marketing
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is [...]
What Advertisers Need to Know About Facebook’s Mobile Ad Network
Performance Marketing
The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole [...]
Almost Extinct, Flappy Bird Priced on eBay for Thousands
Performance Marketing
How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer [...]
Appia Is a Way for Developers to Self-Serve Ads
Performance Marketing
Appia is looking to lure new mobile ad sellers to its networks with new self-serve tools.