app installs

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

Here Are the 10 Most Innovative Digital Ad Products of 2014

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers.

Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned.

What Advertisers Need to Know About Facebook’s Mobile Ad Network

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.

Almost Extinct, Flappy Bird Priced on eBay for Thousands

How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer stopped supporting the smartphone game and pulled it from Apple and Google stores over the weekend.

Appia Is a Way for Developers to Self-Serve Ads

Appia is looking to lure new mobile ad sellers to its networks with new self-serve tools.