Why AOL’s Brand Studio Is Focusing on 360 Video More Than Virtual Reality
Performance Marketing
This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own [...]
AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York
Performance Marketing
In a further sign of its commitment to producing video content, AOL says it's opening a ground-floor, public-facing studio in lower Manhattan. The company's goal is to increase its video content [...]
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR
Performance Marketing
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, [...]
AOL Is Launching 2 New Video Ad Formats for Publishers
Performance Marketing
AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers.
NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
Yahoo Exec Calls Out Mobile Ad Blocker for ‘Destroying the Ecosystem’
Performance Marketing
BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers.