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The Bold New World of Micro-Video

Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that […]

How Bad Data Can Blindside Your Marketing Analytics

Big data, in and of itself, is nothing special. Everyone and anyone can collect and aggregate data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring […]

AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’

Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content. Has such a building been created? Time will tell, but that's certainly the hope of Build Studio, AOL's flashy new mini-concert destination and content creation hub.

Why the Most Important Word in 2017 Will Be ‘Experience’

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.

If $4.8 Billion Sale to Verizon Goes Through, Marissa Mayer Is Leaving Yahoo’s Board

According to a Securities and Exchange Commission filing, Yahoo chief Marissa Mayer will leave the company's board if the tech giant's $4.8 billion acquisition by Verizon goes through.

AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking

AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Clorox and HuffPost’s RYOT Made a 360-Degree Video About Clean Drinking Water

Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water.

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build something great is no less significant or full of adventure than a protagonist's journey in a blockbuster film.