Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that […]
Big data, in and of itself, is nothing special. Everyone and anyone can collect and aggregate data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring […]
Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content.Has such a building been created? Time will tell, but that's certainly the hope of Build Studio, AOL's flashy new mini-concert destination and content creation hub.
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.
According to a Securities and Exchange Commission filing, Yahoo chief Marissa Mayer will leave the company's board if the tech giant's $4.8 billion acquisition by Verizon goes through.
AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water.
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build something great is no less significant or full of adventure than a protagonist's journey in a blockbuster film.