The Bold New World of Micro-Video
Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that [...]
AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking
Performance Marketing
AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Clorox and HuffPost’s RYOT Made a 360-Degree Video About Clean Drinking Water
Performance Marketing
Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water.
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure
Performance Marketing
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her [...]