AOL’s Ad Comeback Continues
Performance Marketing
AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent [...]
AOL Rolls Out Its Supply-Side Platform
Performance Marketing
Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory.