AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers.
AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today.
Less than two months after the deal was announced, Verizon has closed on its $4.4 billion acquisition of AOL.
AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone.
AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click data to measuring total exposures to conversions.
AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent year-over-year jump in ad revenue to $386 million in the third quarter.
The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family […]