AOL Advertising

AOL Is Launching 2 New Video Ad Formats for Publishers

AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers.

AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today.

It’s a Done Deal: AOL Is Now Part of Verizon

Less than two months after the deal was announced, Verizon has closed on its $4.4 billion acquisition of AOL.

AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone.

AOL’s Ad Business Gets Boost From Adap.tv and Programmatic

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv.

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click data to measuring total exposures to conversions.

AOL’s Ad Comeback Continues

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent year-over-year jump in ad revenue to $386 million in the third quarter.

A Night to Remember: Brand Genius Awards 2013

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family […]

AOL Launches New Premium Ad Formats

These aren't your grandparents' display ads.

AOL Advertising Gets a New Chief Marketing Officer

Erika Nardini, previously AOL's vp, head of marketing solutions, has been promoted to chief marketing officer of AOL Advertising, the company announced on Tuesday.