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Fed’s Anti-Smoking Fear Campaign Scares Up Quitters

Brand Marketing

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit.


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Cycle of Life: Resetting L.A.’s Smoking Deaths Billboard

Creativity

Ushering in the new year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before [...]

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American Spirit Cigarette Ads Ripped for Eco-Friendly Claim

Creativity

Anti-cigarette activists are up in arms about American Spirit cigarette ads that claim the brand is eco-friendly. The ads call the products "organic" because the manufacturing process uses hybrid vehicles [...]

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Canadian teens not smoking, are still farting

Creativity

The drop in teenage smoking rates in Canada—down to just 15 percent, per this new ad campaign—has come at a steep price: No one ever has a lighter handy when [...]

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FDA unveils 36 warning labels for cigarettes

Creativity

The Food and Drug Administration today unveiled 36 proposed designs for new warning labels on cigarette packs, required under a new law that gives the FDA power to regulate tobacco [...]

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Don’t smoke, you dirty, lazy, disgusting fool

Creativity

I say, old bean, adjust your monocle toward this corking anti-tobacco billboard from 1915. Erected in Zion, Ill., it puts even the bluntest "Truth" ads to shame by questioning the [...]