Ad of the Day: Millennial Smokers Get Left Out in Truth’s New FOMO-Filled Ads

The tobacco-slagging Truth campaign is back to inspire, or maybe just torture, teenagers with more anti-smoking rhymes.

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form story of a middle-aged man whose generally happy life is marred by an illness that waited 14 years after he quit smoking to strike.

How Bloodvertising Became One of Today’s Most Visceral Trends

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal.

Want to Look 20 Years Older Than You Are? This Amazing Product Can Make It Happen

Yesterday we saw a skin cream specially designed to give you wrinkles. In that same vein, check out the spot below for "The Wrinkler," a product that will help you look 20-30 years older than you actually are, without the hassle and expense of moving to Arizona and letting the sun bake you into a husk.

This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent anti-smoking effort for the Thai Health Promotion Foundation.

Truth’s Tinder-Themed Anti-Smoking Music Video Baffles, Delights and Terrifies

Truth is out with a new anti-smoking ad, and it's a long way from stacking body bags outside the offices of tobacco companies. "Left Swipe Dat," created by 72andSunny, features a parade of young pop stars and YouTube personalities singing a novelty song about rejecting people on the dating app Tinder for featuring cigarettes in their profile pictures. Singer Becky G anchors the video, with X-Factor-born girl group Fifth Harmony handling backup. Comedians King Bach and Timothy DeLeGhetto act as hype men. Harley Mortenstein of Epic Meal Time, Grace Helbig of it'sGrace, and AlphaCat each spit a guest verse. There are also cameos from Anna Akana, Jimmy Tatro and Terrence J. In other words, if you were born before 1992 and don't spend all of your time on YouTube, it's exactly the right thing to make you feel old and confused and terrified.

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans.

New Ad Campaign Shows Teens the Real Cost of Smoking

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education campaign ads dramatize the health consequences of smoking mixed with a little bit of vanity to convince teens not to smoke.

Unnerving PSA Portrays Smoking Moms as Murderous Psychopaths

So ... this is disturbing. In a new PSA from the Cancer Society of Finland, a mother-to-be prepares all sorts of extremely cringe-inducing ways for her baby to kill itself (or at least be grievously wounded).

Ruined Faces of Smokers Are Turned Into Halloween Masks in Britain

Holy smoke, check out these disturbing masks from British online clinic HealthExpress!