Ad of the Day: Millennial Smokers Get Left Out in Truth’s New FOMO-Filled Ads
Brand Marketing
The tobacco-slagging Truth campaign is back to inspire, or maybe just torture, teenagers with more anti-smoking rhymes.
Truth’s Tinder-Themed Anti-Smoking Music Video Baffles, Delights and Terrifies
Creativity
Truth is out with a new anti-smoking ad, and it's a long way from stacking body bags outside the offices of tobacco companies. "Left Swipe Dat," created by 72andSunny, features [...]
FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA
Performance Marketing
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a [...]
New Ad Campaign Shows Teens the Real Cost of Smoking
Brand Marketing
The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education [...]
Unnerving PSA Portrays Smoking Moms as Murderous Psychopaths
Creativity
So ... this is disturbing. In a new PSA from the Cancer Society of Finland, a mother-to-be prepares all sorts of extremely cringe-inducing ways for her baby to kill itself [...]
Ruined Faces of Smokers Are Turned Into Halloween Masks in Britain
Creativity
Holy smoke, check out these disturbing masks from British online clinic HealthExpress!