In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated Real Beauty Sketches. The Star Models ads, from agency Revolution Brasil, are meant to fight anorexia by comparing fashion illustrations to images of "real" models Photoshopped to have the same measurements as the drawings. The results are downright ghoulish. The models look more like David Johansen than anything recognizably human, leaving me to wonder if campaigns like these are meant more for the fashion industry than the general public. The problems of unnecessary digital retouching and overemphasis on skinny bodies are awfully relevant to the runway these days. More images below.
While Australia frets about aggressive M&M's, the U.K.'s Advertising Standards Authority is taking on a worthier target (for once): anorexia.