How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts
Agencies
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the [...]
The 2014 Media All-Stars
Brand Marketing
Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology [...]
Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways
Performance Marketing
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable
Performance Marketing
During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital [...]
Annalect’s CMO Explains Why New York Beats Silicon Valley
Brand Marketing