Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the North American business of Procter & Gamble, the world'
The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. […]
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.
Unilever has consolidated all of its search engine optimization and search engine marketing efforts at Resolution Media after a pitch.
Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and most recently headed analytics at Wunderman and its data unit, KBM Group.
Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology […]
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital ads fraud: "It's part of the e