Annalect

How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the North American business of Procter & Gamble, the world'

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. […]

Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.

Unilever Consolidates Its Search Marketing Business

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch.

Annalect Taps Wunderman’s Samardzija as Analytics Chief

Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and most recently headed analytics at Wunderman and its data unit, KBM Group.

The 2014 Media All-Stars

Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology […]

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital ads fraud: "It's part of the e

Annalect’s CMO Explains Why New York Beats Silicon Valley


Annalect’s New CMO Erin Matts

Former OMD staffer returns to the fold