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Toys R Us’ Holiday Ads Employ Prankvertising

Brand Marketing

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit [...]


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Puppy Bowl Now Mastiff-sized

Convergent TV

Apparently there’s a lot of money in dog videos.

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The Programming Insider: Friday 4/15/11

Convergent TV

Prime-Time Metered Market Thursday Ratings: Fox Wins; DOA Paul Reiser Show on NBC. Thursday 4/14/11: Household Rating/Share Fox: 11.0/18, CBS: 5.7/ 9, NBC: 3.4/ 6, ABC: 3.0/ 5, CW: 1.8/ [...]