6 of the Top 10 Brand Posts on Facebook Are About Sports
Performance Marketing
While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for [...]
Steve Stoute Adds New Leaders to Translation
Brand Marketing
Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson [...]
Bud Set to Charm the World With Its ‘Puppy Love’ Super Bowl Ad
Brand Marketing
We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined [...]
Budweiser Gives a Single Soldier a Hero’s Welcome Home in Super Bowl Spot
Creativity
UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year.
Fox Sells Out the Super Bowl
Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media [...]
Here’s Who May Gain From Publicis-Omnicom Client Fallout
Brand Marketing
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to [...]