Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal
Brand Marketing
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
U.S. Media Agency of the Year: MediaCom’s Team-First Approach Landed a Ton of New Business in 2014
Brand Marketing
Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole [...]
Mars Selects MediaCom for Global Media Planning
Brand Marketing
Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said.
Accounts in Review: A-B InBev, Tiffany Complete Media Searches
Brand Marketing
Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its [...]
Accounts in Review: Tire Retailer Ups Its Game
Brand Marketing
RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt [...]
Accounts in Review: See What’s Up for Grabs and Who’s Chasing It
Brand Marketing
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million [...]