Anheuser-Busch InBev

Busch Will Make Its Super Bowl Debut Next Year

Busch will take center stage during the Big Game for the first time next year. 

Anheuser-Busch InBev Has a New U.S. Vice President of Marketing

Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017. 

Why UFC’s New York City Debut Is Such a Big Deal, and How Brands Are Cashing In

The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Since it was founded in 1993, it has become an established part of the sports mainstream (it's now bigger than baseball), as adrenaline-hungry fans around the world have flocked to its signature blend of violence, athleticism and entertainment.

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.

Bud Light’s Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen

Bud Light is getting in on the election hype.

Shock Top Teaser Clip Promises the ‘Greatest Super Bowl Ad of All Time’

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian T.J.

Stella Artois Confections a Dazzling Zoetrope of Glasses to Raise Cash for Clean Water

Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on "Buy a Lady a Drink," a partnership campaign with Water.org to bring clean water to communities in need.

Anheuser-Busch InBev Introduces Light-Up Bottles for Tequila-Infused Beer

If a tequila-flavored beer isn't enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels. 

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.

Coca-Cola, Visa, McDonald’s, Anheuser-Busch Demand That FIFA’s Sepp Blatter Resign

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent or say the ongoing reform efforts should be allowed to run their course.