Busch will take center stage during the Big Game for the first time next year.
Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.
The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Since it was founded in 1993, it has become an established part of the sports mainstream (it's now bigger than baseball), as adrenaline-hungry fans around the world have flocked to its signature blend of violence, athleticism and entertainment.
Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.
Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian T.J.
Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on "Buy a Lady a Drink," a partnership campaign with Water.org to bring clean water to communities in need.
If a tequila-flavored beer isn't enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels.
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent or say the ongoing reform efforts should be allowed to run their course.