WWTT? Bud Light Won’t Give Up the ‘Corn Syrup’ Bit
Performance Marketing
The "Corn War" has been going on since the Super Bowl, when Bud Light used its very expensive air time during the Big Game to call out its competition for [...]
5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal
Performance Marketing
Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the [...]
Bud Light’s Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen
Brand Marketing
Bud Light is getting in on the election hype.
Shock Top Teaser Clip Promises the ‘Greatest Super Bowl Ad of All Time’
Brand Marketing
Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian [...]
Stella Artois Confections a Dazzling Zoetrope of Glasses to Raise Cash for Clean Water
Creativity
Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on [...]
Anheuser-Busch InBev Introduces Light-Up Bottles for Tequila-Infused Beer
Performance Marketing
If a tequila-flavored beer isn't enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited [...]