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Angry Birds Are Hungry for Advertising

Performance Marketing

SAN FRANCISCO—Angry Birds has become an enormous mobile gaming hit, with more than 250 million downloads. Now Rovio, the company behind the game, says it's ready to start making more [...]


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Talking Friends Sign With William Morris

Brand Marketing

Talking Tom Cat could be coming to a silver screen near you. Outfit7, makers of the wildly popular Talking Friends apps, signed a deal with talent agency William Morris Endeavor [...]

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Angry Birds to Get ‘Annoying’ Friend

Brand Marketing

Angry Birds, the cute game turned burgeoning brand, is proving that there is money to be made in the real world for inexplicable virtual sensations. Creators of the hit Web [...]

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Fowl Play

Performance Marketing

Early in 2009, programmers at Rovio Mobile Ltd. got together to brainstorm some new apps. The boutique studio located in Espoo, Finland, had already cranked out 51 games in its [...]

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Fox embedding code in ‘Rio’ Super Bowl ad

Creativity

Lots of folks seem excited about the first-ever embedded-code spot running on the Super Bowl. The 30-second spot will air in the fourth quarter, hyping Fox's 3-D animated film Rio [...]