VR Experience From McDonald’s Lets You Watch Life-Size Angry Birds Take Over a Restaurant
Performance Marketing
McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie.
Angry Birds Maker Hatches In-Game Video Ad Plan
Performance Marketing
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head [...]
Toys R Us’ Holiday Ads Employ Prankvertising
Brand Marketing
It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit [...]
The Path From Madison Avenue to Corporate CEO
Brand Marketing
Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how [...]
Brands Are Flocking to the Star Wars Nerd Procession
Performance Marketing
If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the [...]
House of Cards Star Corey Stoll Doesn’t Bother With Cable
Specs Who Corey Stoll Age 37