McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie.
Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight.
Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question, and Finnish tech firm Rovio is hoping a guy named Pekka Rantala has the answer.
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands.
It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit late if your this brand.
Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how to succeed running the place—home to time sucks like Call of Duty and Angry Birds—he learned in the top ranks of Madison Avenue.
If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the Force, a Star Wars-themed Olympic-styled relay, will have begun.