Why Internet-Famous Dogs Are Fetching So Much Love From Brands
Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.
Lincoln Targets Millennials With ‘Dream Ride’
Performance Marketing
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program.
Bravo Head of Development Lara Spotts Talks About the Year Ahead
Specs Age 42 New gig vp, development, Bravo
The Genius Who Produces ‘Pure’ Television
For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing [...]
Bravo Takes the Wraps Off 2013-14 Upfront Slate
While the Real Housewives franchise will likely outlive Keith Richards and cockroaches, Bravo’s Tuesday morning upfront presentation placed a much greater emphasis on new programming.
Glamour, GQ Roll Out Original Video Content
Performance Marketing
Nearly a year and a half after Condé Nast Entertainment launched under the auspices of Dawn Ostroff, the division finally began rolling out its first online video offerings this morning.