Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands
Brand Marketing
In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan.
The Slide That Launched a Thousand Arguments at Cannes
Brand Marketing
The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick [...]
AMV BBDO’s David Abbott Dies at Age 75
Brand Marketing
David Abbott, one of the most highly respected figures in modern British advertising, died Saturday at the age of 75.
BBDO Is Pitching Like Crazy in the Next 4 Weeks
Brand Marketing
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.
The Power Players in the Publicis-Omnicom Merger
Brand Marketing
The completion of the Publicis Groupe-Omnicom merger will likely be pushed back to the second quarter, pending regulatory approvals. But that delay is doing little to stem speculation about which [...]
