In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan.
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating.
As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious.
Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business.
The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar."When I first saw it, it had 'F*** Briefs,' " recalled Nick Law, the global creative chief at R/GA. "And I said, 'Just spell it out.' "
David Abbott, one of the most highly respected figures in modern British advertising, died Saturday at the age of 75.
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.
The completion of the Publicis Groupe-Omnicom merger will likely be pushed back to the second quarter, pending regulatory approvals. But that delay is doing little to stem speculation about which executives will influence the integration that will form the ad industry’s largest player. Until the deal is done, the two are still competitors.