Brandweek Masterclass: Empowering Your Teams for the Next Era of Digital Marketing
How do you start seeing value in your team’s ability to use AI? In this Masterclass, learn how AI can supercharge your team’s marketing skills in data, creative and more. [...]
Data Analytics Projects Only Benefit Marketers When Properly Applied
Performance Marketing
A recent report shared that only about 20% of all analytics projects work turns out to be beneficial to businesses. Such waste. Nonetheless, is that solely the fault of data [...]
3 Google Analytics Tips for E-Commerce
Performance Marketing
There’s a lot more to Google Analytics than looking at basic traffic metrics. These tips will help you make improvements to drive more e-commerce sales from your different marketing channels.
Here’s a Website Performance Checklist to Kick 2020 Off Right
Performance Marketing
Reviewing your website's security practices, privacy policies, accessibility, and analytics can help improve performance over the course of the year. You can still pledge to get the most from your [...]
Navigating Martech Amid the Land of Shiny Solutions
Performance Marketing
The marketing technology landscape has seen explosive growth the last couple of decades, but even when the field was a bit smaller, it was a challenge for marketers to clearly [...]
Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport
Performance Marketing
Many organizations put unreasonable expectations on data scientists. Their job descriptions and requirements are often at a super-human level. “They” say — and who are they? — that modern-day data [...]
How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy
Performance Marketing
The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps put the right brand messaging in front of the most interested eyes.
When You Fail, Don’t Blame Data Scientists First — or Models
Performance Marketing
The first step in analytics should be “formulating a question,” not data-crunching. I can even argue formulating the question is so difficult and critical, that it is the deciding factor [...]
Why Many Marketing Automation Projects Go South
Performance Marketing
There are so many ways to mess up data or analytics projects, may they be CDP, Data Lake, Digital Transformation, Marketing Automation, or whatever sounds cool these days. First off, [...]
Even AI Needs Clean Data in Order to Be the Shiny Object
Performance Marketing
Users are quickly realizing that investing in AI is not the end of the road. Then again, in this analytics journey, there really is no end anyway; much like the [...]