Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor.
How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, with 80 percent of marketers indicating they use data "often or always" when handling partnerships with agencies.
As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.
One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's metrics.
Roughly one month after releasing a 58-page report detailing transparency issues in the advertising industry, the Association of National Advertisers today released a set of media transparency guidelines with support from marketing analytics company Ebiquity and FirmDecisions.
The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE).
After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in the U.S.
The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates.
Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with ex
Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.