Ana

How Some Agencies Rig Production Bids to Favor Their In-House Studios

Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor.

How Data Can Fuel Improved Relationships Between Marketers and Agencies

How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, with 80 percent of marketers indicating they use data "often or always" when handling partnerships with agencies.

The ANA’s New Alliance Wants to Provide the Blueprint for Multicultural Marketing

As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's metrics.

ANA Aims to Increase Transparency With New Guidelines After Report on ‘Pervasive’ Kickbacks

Roughly one month after releasing a 58-page report detailing transparency issues in the advertising industry, the Association of National Advertisers today released a set of media transparency guidelines with support from marketing analytics company Ebiquity and FirmDecisions. 

How the ANA Will Push for More Accurate Portrayals of Women in Ads

The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE).

4A’s Issues Media Transparency Guidelines Without ANA Support

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in the U.S.

ANA Hires 2 ‘Fact-Finding’ Firms to Investigate Media Rebates

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates.

How GE Is Continuing Its Legacy of Innovation in the Digital Age

Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with ex

‘Exploding Gains in Technology’ Have Led to a Transformative Year for Marketers, ANA Chief Says

Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.