The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates.
A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none of which differentiated the brand from competitors or captured what Arby's stood for.
Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal boomer customers and new millennial fans.
Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.
If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.