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Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

Creativity

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash [...]


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Ad of the Day: Congo’s Sapeurs Star in the Best-Dressed Guinness Commercial Ever

Brand Marketing

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is [...]

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner, [...]

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Ad of the Day: Sainsbury’s ‘Christmas in a Day’ Will Bring Tears to Your Eyes

Brand Marketing

Are you ready for a crowdsourced Christmas ad? Yes, it sounds like a bad idea. But this British spot for grocery chain Sainbury's from AMV BBDO—actually a trailer for a [...]

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Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.

Brand Marketing

‘If I can make it there, I’ll make it anywhere ...’

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Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger

Brand Marketing

Any industry merger brings with it the potential for client conflicts when agencies work for competing marketers.