Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers.
Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group
If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement.
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.
Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of a little-known trick.
Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping up with Facebook and YouTube: to hit or not to hit autoplay on video.
Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned, targeting Spanish speakers in the United States.