AMP can lead to workplace ice-cream orgies

AMP Energy Juice stages an office ice-cream orgy in this tasty spot by Proximity in Canada. Those cube drones lap the stuff up in kinky fashion, and the boss heartily […]

Amp isn’t the only brand on a quest to score

Of the many complaints that rained down on Amp Energy's "Amp Up Before You Score" iPhone app, a couple of common ones involved the notion of "scoring" with women and […]

How will fallout over ‘Amp Up’ affect R/GA?

R/GA has a stellar reputation in the ad industry. Nike Plus is still a staple of presentations about the future of branding in digital. For the most part, the agency […]

Does anyone not dislike Amp’s iPhone app?

Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different […]