DDB has reached into its Australian group again to find a leader for its New York office.
What's old is new again.DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on the brand is estimated at $50 million.
It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes last week, may have seen plastered on posters on the Croisette, or being served at some of the many, many booze-soaked parties during the festival.