We Accidentally (on Purpose) Sent You …
Performance Marketing
American Express (Amex) is a premium brand I’ve long admired. When they issued their first paper credit card in 1959, its annual fee was $6 — $1 higher than Diners [...]
Twitter Hires AmEx’s Head of Digital Partnerships, Leslie Berland, as Its New CMO
Performance Marketing
Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO.
With Jawbone Partnership, AmEx Offers Another Nifty Payment Option
Performance Marketing
Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims [...]
AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers
Performance Marketing
For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears [...]
AmEx Uses Bloggers to Take Fashion Week to Social Media
Brand Marketing
Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts.
American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts
Performance Marketing
American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres.