Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in American Express and JBL Harman as sponsors.
Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.
If you pick up this Sunday's print edition of The New York Times and thumb through it, you'll find that it features a couple full-page print ads from American Express that show the brand's support for gay marriage.
Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO.
Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims will make it the first wearable fitness technology brand to accept mobile payments.
For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears to be working—at least based on some results from a recent two-week Instagram campaign.
Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts.
American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres.
While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco 49er Frank Gore.