WWTT? Bud Light Promotes #OpenForTakeout During COVID-19
Performance Marketing
We've all heard about breweries and distilleries making hand sanitizer, as well as automakers producing medical equipment. But for this week's "What Were They Thinking?" I have something a little [...]
American Red Cross PSA Reminds You That Babysitting Is a Contact Sport
Creativity
Remember that time you thought babysitting for a few extra bucks was a great idea? What could be so hard about putting an 8-year-old to bed, right? Fast-forward a few [...]
New Red Cross Advertising Breaks Tonight
Brand Marketing
The American Red Cross lost little time in assembling fund-raising PSAs asking for disaster relief contributions in the wake of superstorm Sandy. Working with lead agency BBDO, the organization produced [...]