Facebook is asking for $10 donations to the American Red Cross at the top of every user's News Feed to help those in need for assistance a
American Red Cross
Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean […]
Remember that time you thought babysitting for a few extra bucks was a great idea? What could be so hard about putting an 8-year-old to bed, right? Fast-forward a few hours, and Mikey's got his head caught in the stairs. Sarah's got a wad of gum in her hair. You're fashioning a makeshift diaper out of duck tape for the one whose name you forgot. Or worse, the house catches fire.
The American Red Cross lost little time in assembling fund-raising PSAs asking for disaster relief contributions in the wake of superstorm Sandy. Working with lead agency BBDO, the organization produced two TV spots in a 36-hour period early this week as the extent of the damage caused by Sandy became apparent.