Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?
American Magazine Conference
Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA member, Andreessen Horowitz co-founder Ben Horowitz, who first broached the issue.
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business.
With this year’s American Magazine Conference taking place in San Francisco, it’s no surprise that one of the biggest themes of the two-day event is how to leverage social media.