Who Should Regulate Native Advertising?
Performance Marketing
Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be [...]
Coverage of MPA’s American Magazine Conference
Publishing Executive Inbox Editor Matt Steinmetz attended MPA’s “American Magazine Conference” in Boca Raton, Fla. this week, where he sat in on Monday and Tuesday’s conference sessions and events.MONDAY, OCTOBER [...]
(Almost) Live Coverage: 2007 American Magazine Conference
The 2007 American Magazine Conference, hosted by the Magazine Publishers of America (MPA), kicked off yesterday in Boca Raton, Fla. This year’s theme—”The MagaBrand Revolution”—aims to tackle how publishers can [...]