American Magazine Conference

Who Should Regulate Native Advertising?

Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?

‘Is Print Dead?’ and Other Tough Topics from the MPA Conference

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA member, Andreessen Horowitz co-founder Ben Horowitz, who first broached the issue.

MPA’s Berner Shows She Means Business

Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business.

Twitter VP Talks Magazines, Advertising at MPA Conference

With this year’s American Magazine Conference taking place in San Francisco, it’s no surprise that one of the biggest themes of the two-day event is how to leverage social media.

Zappos Chief Says Culture Key to Success

It’s hard to imagine corporate America adopting Zappos’ quirky culture, which asks its employees to be creative and adventurous and actually encourages interoffice dating. But executives who would reject the shoe and clothing e-tailer as a role model would be missing the point.