Fox Hopes to Get Its Mojo Back With New Prime-time Slate
In the midst of putting the finishing touches on his network’s fall prime-time schedule, Kevin Reilly is in full-on survivalist mode. The Fox entertainment chairman is stocking up on new [...]
Why Everything You Think You Know About American Idol Is Dead Wrong
While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that [...]
Dwight Schrute Buys the Farm
After a three-week hiatus, NBC’s The Office returned last night in the form of the backdoor pilot to the stillborn Dwight Schrute spinoff, The Farm. If the preliminary ratings are [...]
Fox Inks Partnership With YouTube’s WIGS Channel
Performance Marketing
Fox on Tuesday announced it has entered into a multiyear pact with YouTube’s female-centric drama channel WIGS.
New Ford Fiesta Campaign Will Be Entirely User-Generated
Brand Marketing
Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant