Broadcast’s Incredible Shrinking Thursday
Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the [...]
American Idol Is Ramping Up Its Football Presence
As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive.
Community Earns Low Grades, The Assets Is D.O.A.
It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres [...]
Fox Trims American Idol Results Show
Fox is putting American Idol on a diet, and that (indirectly) spells good news for the network’s Tuesday night lineup.
The X Factor Stumbles Out of the Gate
Fox has a black hole punched through the middle of its prime-time schedule, and if the Season 3 premiere of The X Factor is anything to go by, the void [...]
Pepsi, GM Bail on Fox’s X Factor
After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around [...]